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My Bookshelf

I don't know about you but the first thing I do when I visit a friends house I've never been in before is take a look at his or her bookshelves.
It gives me extra insight in interests, scope and depth of interests, and more often than not points me to interesting reads I had not discovered yet myself.

Short of part of my bookcase

To create a bit of that feeling right here in my blog, I've added the titles that I'm reading at the moment. Adding all the hundreds of titles on my shelves would be to much, of course. So now you have some impression of what is keeping me thinking/entertained. And of course, thanks to Amazons associate program, if you decide to click on the book and go ahead and buy it for yourself, this will result in some discount on my next purchase with them.

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Join a Tribe!

The historical development of western man went from hunter-gatherers, to nomads, to tribal farming villages, to industrial age towns, and now to cybernavigating city-dwellers. And this week I took a step back and joined a tribe. A tribe? Yup!

My anthropology teacher already told me that the steps in western man's history do not form an evolutionary path in the sense that all other peoples will follow the same pattern in their development. And then proceeded to give examples of people who took the same steps in a totally different order but still were growing strong. I probably proved him in point by joining this tribe.

Tribal life

I am talking about the Bloggers-Tribe over at Ryze, a networking community somewhat like Ecademy, but upon first experience with a more relaxed take. Andrea Janssen strengthened this impression by telling me that to her it was another layer to her social network, and not in as much a place to pick up business contacts. I think that's actually a good thing. From stronger social ties, business ties will follow where trust is already established. Ryze organises people around common interests and calls these groups Tribes.

Go have a look if you want, and join in. It already introduced me to bloggers as yet unknown to me, but with interesting things on their minds.

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Knowledge Roles Rolling

The Knowledge Roles are rolling around the blogosphere, notes Andrea.
Thought?Horizon warns us not to take these roles as who we are, but as actions, what we do.
I agree totally. Like with Belbin's Teamroles I see several roles I feel very comfortable with, several that I don't feel comfortable with at all, and others I'm pretty neutral to. However, as Thought?Horizon points out, as a lone Knowledge Manager I might have to take on all 12 roles. I am not really sure I agree to that, but if it is true my job turns out to be a daunting task. ;)

Juggling the 12 roles of Knowledge Work

My gutfeeling says it might be a way to give some structured view to my activities, as I am constantly switching between more strategic knowledge issues, and down to earth details of every day practitioning. This makes the question "What is it that you do" often hard to answer in one sentence. I do everything, and yet do nothing, is what it mostly boils down to. These roles might make my activities more recognizable, more tangible of sorts, to me and others.

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The Seeds of Success

Dianne Ford of the Queen's School of Business in Kingstown, Canada, has written a very useful paper on Trust in KM. She addresses different aspects of trust, and directly links them to different knowledge processes in organisations. This paper might be very useful in translating what I have said earlier on the role of trust in organisations and km into practical approaches. It is also very worthwhile to check out the rest of the website of Queen's Business School's Centre for Knowledge-Based Enterprises.

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Knowledge Roles

In Fliegen von ferne, Andrea Janssen's weblog, David Skyrme is cited on the roles in KM he distinguishes. The different roles build on different strengths ands personality traits. Andrea posts it as a means for determining your career 'anchors'. It reminds me however of the Team Roles by Belbin. Thus David's roles in KM become not only a means of determining your personal position in the big picture, but also a way of determining what roles you need to get a certain KM task done. Sort of building your KM project team.

In my organisation I am the only KM officer. Being able to recognize suitable knowledge roles of my colleagues might be a way to build stronger and more succesfull KM-initiatives.

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Trust, Organisations, and Philosophic Jargon

While preparing for an exam Tuesday afternoon, I started correlating the material under study, dealing with the task description and fields of operation for a 'philosopher of technology', with what I have said here earlier on trustflows in organisations.

First of all it seems not clear to everyone that organisational structures are able to convey messages, e.g. concerning trust. This is perhaps easier to understand from this perspective:

Every man made item, whether it be an artefact, or something uncorporeal like organisational structures, have been designed by human beings. This design process specifically embeds instructions and meanings into the artefact/structure. This is called scripting. You have to follow the script for the artefact to fulfull its function. However a well established fact is that humans think of uses for artefacts other than have been designed into them. Also humans recognize other scripts than have been embedded, they start following scripts that were not intended by design. Thus artefacts are no longer the extension of the designer, but become actors themselves. Lots of technology implementations fail because of not recognizing this effect. This means that structures in organisations cannot be seen as neutral contexts of operation for people, but should also be considered active participants within that system of meaning. This is what I mean when I say you have to search for the hidden messages organisational structures convey concerning trust.

Also you have to be aware that there are probably a number of different systems of meaning, or partial rationalities in place in your organisation. It would be a mistake to focus only on one of these partial rationalities and then define generic solutions. Also it will probably prove impossible to find one partial rationality that covers all the others that exist within your organisation. Yet this is precisely what general management often tries to do. It is from this starting point that I have worded the need for looking at boundaries between different parts of the organisation, the comparison of both formal and informal structures within the organisation, and social network analysis. It not only provides insight in all the different partial rationalities at play, but also narrows down the area where your proposed solution will have the effect you designed into it. This leads us to a management lesson often learned already: there are no absolute answers or generic solutions, there are no quick fixes, but there will be a whole mix of solutions that you have to apply to the precise spot it is designed to address.

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How to Measure Trust in Your Organisation?

In recent months I have spend time regularly on trust and its implications for knowledge management. This has all been sparked by a article of John Moore on the value of trust. Only last week a whole new Trust Special Interest Group on has been started, which John moderates, since the topic had become too large to be just a part of the Emotional Intelligence SIG. A must-go-see for all who are interested in trust.

Also I wrote an article on the role of trust in knowledge management myself, and among the people reacting to it, was Frank Kouwe, who is knowledge manager with Waterschap De Dommel, a semi-governmental institute for regional watermanagement. Last Friday we met and discussed how to go about getting a picture of trustflows in his organisation. A sort of temperature reading of trust.

As I work for a company that deals with developing questionnaires, e.g. for employee satisfaction measurement, it seemed likely to start from there. Normally these types of research address communicational and leadership issues in a company, topics which can also be viewed from a Trust point of view. Both leadership and communication probably have large trust components build into them.
We strongly suspected that trust is not something you can ask about directly. Either you won't get useable answers because the questions get too abstract, or people will give answers that seem desireable. So how to ask about trust in questionaires?

We came up with the following points:
  • Give examples and ask what one what would do given this situation. (e.g. Say, you don't trust a colleague, how would that affect your actions?)
  • Ask questions that address not only the existence but also the absence of trust or distrust.
  • Ask what people think are trust generating actions, and also ask whether they encounter them often or not within the organisation
  • Ask questions that give an indication of the general world view of the person, as the discussion until now seems to indicate that there are people with generally trusting views and generally distrusting views of the world.
  • Ask questions that address (organisational) change since this relates to the previous point. This from the assumption that trust is openminded, forward looking, and distrust correlates with stagnation, maintaining status quo, and looking back.
  • Ask about opposing interests between people

    making trust visible

    Apart from asking questions, you can also try to conduct a survey to do social network analysis, one making an inventory of contacts people have, another doing the same for the people they trust the most. This would give you a picture of where personal relationships in your company are sparse, or where trusted people also form important nodes in the social network. These people could be important trust 'hubs' in your organisation. ("I trust John, because Peter trusts him, and I already trust Peter", where Peter is the trust 'hub')

    A third approach to mapping trust could be looking at incongruency between formal and informal structures in your organisation, and also looking at what happens at boundaries between different parts of your organisation. What messages are organisational structures giving your people. For instance if you've put your support desk in the basement behind the boiler room, what are you telling your people about the amount of support they can trust on getting from you(r organisation)? Other structures to be examined in this sense are measurements and reward systems. Are they having side effects as trust-creating or trust-destroying messages to your people?

    Using an idea from Chris Macrae, you could also try and map opposing interests and blockades between parts of the organisation. By charting what obligations and promises part of an organisations has to meet and keep, and then looking at where keeping one promise leads to breaking another promise, you'll probably find trust undermining structures in your organisation.

    The above is the result of talking for an hour or so, and certainly needs more work to be useful. I'll keep you informed of how we will move forward from here.

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    What is the Mark of a Master?

    Gareth published this list of tips on how to write texts properly, or at least increase the chance of it being written properly. An article that was referenced to a lot in the last days.
    Last weekend in a Waterstone's in Salisbury I picked up a book on how to write philosophical texts, which is of interest as I am currently studying philosophy.

    What is the use of these sort of guides, since well established writers often say they actually do not know how they write so well, or that it is because of their inspiration. Yesterday I talked to a colleague of mine about this, who is also composer. He brought the same question up, albeit in somewhat other words. "If anyone can read these guides and use the tools mentioned in them, how come not everyone is a writer or composer?" This to me translates into "What is the mark of a master?".

    Two things came to mind trying to answer this question.

    First a spark of originality. You need this in order to have a starting point for whatever it is you'll create. Many people don't get this far, maybe because they do not recognize it when it comes to them. How often have you had a thought that you tossed aside because noone else seemed to think about the same thing? Only to find out months later that your thought has become mainstream, and in fact was an original thought the first time. Are the creative people better at recognizing their original thoughts, or passionate enough to keep them, or don't they care that their thought does not seem to register with others at first?

    Second is the invisibility of the tools in the final product. In well made artefacts, of whatever sort or form, there is usually no trace left by the tools that made them (unless by intention of the maker). Beautiful statues don't show the chipmarks made by hammer and chisel, finely crafted tapestries don't show the individual knots they're made of, well composed music does not make apparent the deliberate tricks to guide your ears in the right direction, or its underlying mathematical patterns.
    So even if I have read a guide on writing, this might mean I still can't write well, because of the all too apparent use of tools in the texts I produce. It's the stuff where people don't plainly see or know how you did it, that they find clever. And for those who say they don't know how they create, it might just be that the tools have become invisible to them as well! Tools so completely incorporated into your own skills, that you don't recognize them as such any more. Thus the craftmanship becomes invisible in the master.

    Would you agree to these two ingredients that mark the master? Or are there others you can come up with?

    This is a very relevant question as it touches on the tacit/explicit divide in knowledge. The cleft between codified knowledge (~information) and the ability to put it to use well.

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    Corporate Blogging

    Rick Klau published an evaluation of his klog-experiment in his company, which makes a very interesting read.

    Valuable lessons can be learned from this posting. He ran a pilot with 12 people from the 125 in the company for a month. Interesting are the comments on how blogs were used by these 12 people:

  • A senior developer saw Radio as a great annotated bookmark tool - a way to save URLs and provide his own commentary for others in his team.
  • A marketing manager saw Radio mostly as a clipping service - the ability to snag snippets from other web sites to save to her own site.
  • A sales person used Radio to distribute industry news relevant to other sales people.
  • A QA tester who frequently lunches with customers in training often provided recaps of discussions at lunch - sharing the customers' interests and inquiries.

    Also Rick addresses the apprehension of the pilot-participants:

  • People were somewhat overwhelmed at the prospect of starting with a clean slate. There wasn't any there there (with apologies to Getrude Stein) - and this gave several people pause. They didn't know what to put "there".
  • Some people were confused about what should go where - should an interesting piece of information go into the intranet (i.e., via Radio), in the CRM application (our own product, InterAction), or be sent by e-mail?
  • Some users, conditioned to the conventions of e-mail, were worried that simply posting something wouldn't ensure people would read it - if it was really important (a subjective assessment, to be sure), they were more comfortable sending it by e-mail.
  • Many were in agreement that the k-log would be a great vehicle for senior execs to share wisdom with others in the company. Oddly enough, those same people were uncertain whether they as individuals would have information that would be valuable outside of their team. Somewhat contradictory, however, was a comment made by one user (and echoed by others) that it would be really nice to learn what was going on "on the other side of the house."

    My personal notetaking: blogging avant la lettre

    He concludes with the lessons drawn from this pilot, lessons that have a familiar ring as they seem to coincide with lessons learned from many different general management situations, e.g. motivating your knowledge workers:

  • Have a problem to solve. Just telling people "things will be better" when they don't know that there's a problem is tricky. As mentioned above, weblogs are many things to many people. In our pilot, we started out by simply saying we wanted to see if people found them useful. In other words - we weren't trying to solve a problem.
  • Reward participation. A number of people stated that they had trouble working blogging into their daily routine - that they had a number of other priorities competing for their time. Not surprisingly, they tended to gravitate to things for which they received recognition. A successful deployment of a k-log will need effective rewards to help reinforce the desirability of participation.
  • Define what you're looking for. This is related to the first point, but I think it's important enough to discuss on its own. I was surprised at the number of people who understood conceptually what the weblog did but who were still unclear on what they could contribute. People are very used to a fairly formal communications format - and weblogs are highly unstructured. Without a focus, inertia seemed to dominate.
  • Ensure senior participation. I tend to believe that grass-roots KM is the most difficult to achieve. When a program like this is supported from the top down, people are more likely going to appreciate the importance of the project - and appreciate the connection between the project and the company's overall success. If we are to increase the k-log's success, we will need to involve more of the senior management team.

    Reading Rick's evaluation makes me think about the feasability of such an experiment in my own company. I have been keeping this blog for three weeks now, and I have found it to be a somewhat addictive and most certainly worthwile activity. This is probably due to the fact that I had no inhibitions regarding "what to post", as I am used to jotting down comments and notes for private purposes. The blog puts that in the public domain.
    And that to me is where the reward is: My personal notetaking has surprisingly become a way of establishing new relationships with people. Readers comments, referral linking etc, create a whole new network of people around me, and this I find hugely stimulating. An effect which Andrea Janssen also commented on when she said that [meeting other k-bloggers ...] "creates something of an European network". Other descriptions of rewards were given in the discussion on that made me start my blogging experiment in the first place.

    This leaves the question as to what rewards others in my company might want from blogging wide open. Something clearly to put some thoughts into, before expanding the blog-thing into our company. A first step probably is bringing my blog to the attention of my colleagues, and let them see what it is I do with it. Or better yet, I might set up an internal blog, where I give insight into my activities as knowledge manager. This because to too many colleagues this often still is somewhat obscure, and an issue I need to address anyway.

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    Alma Mater up in flames

    This morning around 8 I logged on to work from home. While discussing (by phone) and jointly editing a file with a colleague, suddenly my connection to the office was lost. In the office, 30 minutes later (yes I live only 5 mins from work!), an internal e-mail made clear why: one of the buildings of Twente University stood ablaze. This building accidently not only houses my own faculty, philosophy of science, my girlfriends faculty, applied communicational sciences, but also the university's computercentre. Our offices are connected to the internet's backbone, you've guessed it, there. Fortunately there are no casualties.

    (pictures taken from the make shift webpage of Twente University)

    From a KM point of view this is also a disaster. Notes from PhD-students, primary sources of their research, all the paper-based material of the courses currently under development to fit the new Bachelor-Master structure of the faculty, all lost. All the digital stuff is still there, back-up procedures have certainly proven their worth today. But most of us deposit the real clues to our work and knowledge, especially of the work currently in progress, in the stacks of paper on our desks. So to most people who work and study in these buildings this must be a huge setback, and in some cases might even mean startig all over again on whatever research project was at hand.

    It might take some time to get back on-line again from work. To those of you whom I have promised to send material on last weeks conference, I ask for patience, because it is all stored on my computer at the office.....and no connection to the outside world.

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    Three days very well spent

    Yesterday saw me getting up as early as 06:00 to reach the Ally Pally in time at 09:10, for Karl Erik Sveiby's keynote speach. An journey that should not take more than little over an hour, can get quite challenging when there's a strike on. It wasn't too bad however, and I actually arrived too early.

    Sveiby's speech really was worth getting up early, no doubt about that. Not that he told me many things that were totally new, but it is interesting to hear on which things he places emphasis in all the material he wrote. It triggered a lot of thoughts while I was listening. The people next to me must have thought that I was writing everything down verbatim, as I was scribbling away frantically, trying to get down as much of the associative thoughts and ideas that were going through my mind as possible. It was a pleasure to hear this "founding father" of KM speak.

    I met up with Dominic Kelleher, to see how I could get involved in the work of the CEN Workshop that looks to describe enough of the field of KM for sme's new to KM to quickly find their way, and start applying km-initiatives.

    David Gurteen introduced me to both Andrea Janssen, who writes the Fliegen von ferne-blog, and to Sam Marshall who writes Intellectual Capital Punishment. Meeting all these people, who's writings and contributions you saw passing your screen, putting faces to the names, really feels like discovering a map of a community that I suddenly happen to be part of. Quit nice really.

    While I was just about to leave the convention, Angele Nobre (she leads the Quarere-sig on came up to me and engaged me in what turned out to be a very interesting conversation, as she is already doing what I hope to do in my mastersthesis: building bridges between philosophy and managing businesses. Where for me until now this was just a sort of daydream based on the intuitive connections I saw between my work as a knowledge manager and my studies in philosophy of science, she has now put me firmly on the track of really thinking about this. Turning the no-strings-attached dreamy thinking into the real thing.

    So all in all it would seem that have a lot of work cut out for me. The Knowledgeboard sigs, the CEN workshop, philosophy in relation to KM, all the nuggets of ideas to evaluate, the new contacts to follow up on, etc. But this certainly does not seem a daunting task. I am extremely satisfied with the results of my visit to London. Not only have I addressed all the things I set out to do, but I got much more than that too. Do they know yet where KM Europe 2003 will be?

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    An art-convention selling brushes and paint

    Today was a motivating day. After struggling through the tube-system, with the Picadilly line out of service due to the fire-fighter strike, and taking the bus from Finsbury Park up to the venue, I met up again with the same lady I already talked to shortly yesterday. Then, as today, we just happened to walk from the busstop to the main entrance at the same pace, and started talking. It turned out we both knew Chris Macrae.

    As we entered the convention floor we both commented on the fact that most of the exhibitors were promoting software. Already yesterday I had felt some unease at this, and today I put that unease into words. I feel like going to an art convention, and finding nothing but people trying to sell me brushes and paint. I am certainly not saying that these tools are useless, but they are not the key issue, and presenting them as a goal in themselves makes me feel uneasy.

    Sally wasn't the only one I had pleasant conversations with. I also met up with Chris Macrae, who turns out to be what I would describe as a classic thinker. Closing his eyes when talking to you. I could see him struggling to get some sort of order in all the associations that are racing through his mind, and from which he has to choose and tell me about it. It's actually wonderful to see him in action.

    John Moore I also met, over tea, and meeting him too added a lot of perspective that was created from the discussion we had via Knowledgeboard and e-mail. It was for these sort of conversations that I came to London, and I am grateful to those that were willing to engage in conversations.

    I spent the afternoon at the KnowledgeBoard meeting where all the special interest groups presented themselves. Apart from kmei sig, I guess there are a few others I feel the need to get into. And all for different reasons. SME's for one, as I work for an SME myself. The ngo and the public services SIG, because this bears relevance to the majority of our clients. The upcoming trust SIG naturally, because that's what I'm passionate about. And then there's the Quarere sig, that aims at bringing together students and KM-practitioners, which appeals to me as I'm both a KM-professional as well as a student. Building bridges between academia and business is precisely the kind of thing I can get excited about. For the Quarere-sig I linked up with Angele Nobre from the Lisbon business school. It seems that Lilia already pointed me out to her last week, but the interest in this project is certainly coming from both sides.

    All in all an exciting day, and plenty of stuff to think about. Lucky for me the return journey to Reading tonight took me more than 3 hours, which provided me with ample time to do just that.

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    My first impressions of KM in Europe 2002

    Some quotes that sparked my attention (I’ll expand on it after my return)

    Dr. Panagiotis Damaskopoulos of Insead talked about the causal links between knowledge and innovation.
    His proposition is that the basic unity of the economy is no longer the company, but the network it resides in.

    Organisational capital then is the (quality of) relationships within the company and the relationships with the outside world.

    Another question he put forward is, what are we moving towards, a knowledge driven economy (already happening) or a knowledge based society. If the latter is the case, would a company then not be an unlikely place to be the focal point of knowledge processes?

    Mr. Huub Rutten, who gave an online presentation on Monday on Knowledgeboard, also spoke during the workshop of Cezanne Software concerning the question how to motivate and retain knowledge workers.

    From his background in linguistics he came up with the notion that listening is a form of speaking to yourself. As you hear the other speak you are actually attaching strings of what you hear to what you already know. This he uses for instance in developing comparative document searches to provide knowledge workers with ‘intelligent’ newsfeeds.

    If I apply this picture to my notetaking, and I think it’s a correct picture as I always write down not only what I hear but also my associations, then it’s no wonder that my first impressions here, are what they are: They all connect to my earlier statements on the organisation as a cluster of relationships, whose quality is determined by the existence and extent of mutual trust.

    Oh yeah, by the way: David Gurteen thought that I looked actually younger in reality than in the picture on the left hand side. Even though the picture was taken 4 years ago. Might be weightloss, might be because I feel happier now than then, or it might be just because I had a haircut last week. ;)

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    Managers don't realise they're rolemodels

    In the latest issue of Management Team, a Dutch magazine, I found a short interview with Muel Kaptein, professor of management studies at the Erasmus University, and also consultant with KPMG. He recently wrote a book called "the sincere manager" in Dutch (The Balanced Company: A Theory of Corporate Integrity in English), in which he explores the importance of managers that lead by example.

    He points out that most employees tend to copy the behaviour of their bosses, where ethics in the workplace is concerned. Therefore organisational change should target the managers first, as the employees will follow their lead. This in stead of handing out a set of new rules to your employees and simply expecting to follow them.
    He also stresses the importance of explicitly formulated corporate ethics and values. His research shows 27% of employees does not honor agreements, because the boss doesn't either. The same goes for abuse of corporate facilities (25%), bullying (25%), damaging private activities (25%), internal fraud (23%), and leaking confidential information (21%).

    The problem? Businesses see ethics as something instrumental, and not related to leadership, vision and commitment. However, if a company wants to steer behaviour they will have to acknowledge the enormous influence of the personal dimension.
    Well, that leads us right back on track on what I've put forward regarding trust, and what Chris Macrae hammers on with transparancy at

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    A course on Blogging?

    Xi:blue offers a course on Essential Web Journaling, which seems to entail not much more than learning to install and use Userland's Radio. And that for about 500 euro's.

    blogging a classroom activity?

    I don't know, I think I've learned more this last week by reading the Blogger FAQ, and looking how other blogs were made, than I could learn in these two days Xi:blue is offering. But hey, maybe it would make blogging look like a respectable activity to my boss?

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    KM Europe 2002, part II

    Here's my rough schedule for the KM Europe 2002 convention, at "Ally Pally", or Alexandra Palace, London from Nov. 13th-15th:

    Wednesday, November 13th
  • 11:50 - 12:35 Passages from organisational knowledge to innovation
  • 13:00 - 17:00 Workshop by Cezanne Software
    Thursday, November 14th
  • 12:10 - 12:55 Virtual community, real world problems (by British Telecom)
  • 13:00 - 16:00 Workshop by European KM Forum, BIBA
  • 15:15 - 16:30 Keynote by Dan Holtshouse
  • 16:30 - 19:30 Workshop by European KM Forum, BIBA
    Friday, November 15th
  • 09:10 - 10:25 Keynote by Karl-Erik Sveiby
  • 13:35 - 14:10 A practical approach to the learning organisation by ABN AMRO Trust

    Feel free to e-mail me if you would like to meet up, or give me a call at 0031-629018150.

    I will be blogging my impressions daily from London, so if you're not attending in person, read my subjective account here.

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    Business' Prime Directive: Awareness and explicit choice?

    Sometimes different observations lead to the same conclusion. Or maybe it's just that these observations are made because they fit an intuitive conclusion that was already brewing somewhere in the recesses of my mind, where there always seems to be a lot of brewing going on.

    The first of these observations came when David Gurteen held an interesting on-line workshop on conversations as a core business process. His main point being that conversations only take place on the basis of equality of all parties involved. Somewhere during the session I remarked on the aspect that we tend not to see conversations as work, but as pastime. I suggested that this might be due to the fact that we almost never have some sort of routine of feeding the results of these conversations back into our work processes. The conversations maybe inspire us, and plant some seeds in the brewery in the back of our minds, but it does not routinely impact on our work in progress in the here and now. This to me later on translated into the point that if we are aware what specific points in the conversations we have were the inspiring and valuable parts, we could then choose and/or decide what to do with it.

    The second observation I made was during the on-line presentation by Dominic Kelleher on his experiences with introducing KM at Price Waterhouse Coopers, at the time when Price Waterhouse and Coopers & Lybrand merged. Here again the primary conclusion was that KM needed to be directed at solving identified needs, with clear choices being made along the way.

    This all already correlated with what I had concluded in the discussion on Trust earlier on, where I took self knowledge and explicit choice making as prerequisites for entering into mutual trusting relationships, both as an individual and as an organisation (of whichever shape of form). When talking about learning, during a pleasant lunch with Lilia Efimova, and how her PhD proposal was taking shape, we again returned to this duo of formulating principles and establishing a clear field of operation in which to then make choices towards concrete actions.

    Then last Friday, while visiting a convention of our branche network on how research can assist marketing professionals I got multiple examples of both the presence and absence of awareness and clearcut decision making. In an interesting, but mediocre executed, presentation by Research International, a method was explored how, based on scrutinously testing your views against the general public, you can decide in a very early stage which innovative ideas you can wisely throw out, and, much more important, which to keep and take to market.

    The same point was made by Ed van Eunen, when talking about the effectivity of sales promotions. Without knowledge of what you want and deciding on what to do any promotional campaign will probably only cost you money. Counter examples were amply provided on the convention floor by loud mouthed, flashy clothed marketing people that know only how to tell you that it's only the packaging of the product that matters. That any content will sell if the package is right. These were the same people that left the earlier mentioned presentations mumbling that this was all "too far fetched" and that noone would be able to apply it. Even though that most of both presentations were presenting hardly more sophisticated ideas than plain old common sense. Maybe they couldn't see the content for lack of packaging? Talking to these guys made it very clear to me that trust and self reflection was not on their agenda. A lack they may well intuitively feel, for why else would they have to shout so much, other than to convince themselves?

    In a totally different setting this saturday, in a workshop on what to do to give a national association responsible for organising local festivities around national holidays more public face, the conclusion delegates came to was that content is the best pr, and then pursuing discussions on identity and what decisions to base on that. And these were all volunteers, with only a couple of professionals around. Thus, the conclusion that self knowledge and explicit choice are important is not likely to be unconvincing, as it is clearly apparent to the untrained eye. So why do we practice it so little?

    Self knowledge and explicit choice are certainly not the odd couple, but might well form the Prime Directive of succesfull business. I guess, it's time to brush up on my understanding of Martin Heidegger's "Sein und Zeit".

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    KM in Europe 2002

    Starting a week from now on Wednesday Nov. 13th, the Knowledge Management in Europe 2002 Congress will take place in Alexandra Palace in London.

    I will be attending for the full three days. To me it is primarily an opportunity to meet with the people I have been discussing KM with at KnowledgeBoard since last May. I like the way the European KM forum, through KnowledgeBoard and face to face meetings in e.g. workshops, creates a mix of both online and face to face platforms of interaction. All the ingredients of this mix work to enhance eachother.

    For those of you who might be interested in meeting me in London next week, don't hesitate to drop a line to the e-mail address on the left. On Nov. 13th, 14th and 15th I'll be there.

    Alexandra palace

    The weekend afterwards I'll probably pay a visit with my girl friend to the Blackwell's Bookshop in Oxford, to stock up on english literature, scifi, and other books (e.g. the new book by David Weinberger) that are not readily available in Dutch bookshops here. Their cellar room, the Norrington Room, with over 3 miles of shelving, is certainly worth a visit imho. And that's just the cellar mind you. The first time me and my girl friend went into this bookshop on Broad st. in 2000, the first glimpse of the Norrington Room got me grinning and running to the ATM.

    a glimpse of the Norringtonroom at Blackwells

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    Just moved in, and moving out again?

    I started this blog only a day ago, and already I am thinking about moving. Not to quit blogging. As yet, the responses of others have been positive, and it is way too early to draw any conclusions on this experiment my blog is.

    No, it's the service of blogger that's the point. Not that I think I have much ground to complain, as this is of course a free service I'm using. But what I really miss already is the possibility of readers giving comments. Today I found myself pasting an e-mail exchange into Blogger. E-mails that would have been comments if they could have been. So that's a drawback. Second I think servertimes are too high. So now I'm on the lookout for a new place to host my blog.

    Thursday I'll have lunch with someone who has more experience with blogging, than me. Not that it is very difficult to match my experience :) But I trust her to be a good source of information.

    I could host my blog myself, as serverspace would not be an issue, but that still leaves me with the choice of tools. As this is an experiment I'm not eager to spend money. But probably dishing out 40 euro's or something might buy me something halfway decent to give this experiment an actual chance of being a succes.

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    On the role of trust in knowledge management

    In my recent article on the role of trust in knowledge management, I discussed trust as an action. Something I do to jump over uncertainties in decisions or choices I have to make. In another thread on the same topic, Gary Lawrence Murphy plays devil's advocate and challenges this view of trust as an action, as a verb.

    I begged to disagree with him and then I said something that already sounded odd when I wrote it, and that my thoughts kept returning to since:

    It is my action, it is me that willingly ignores the uncertainty and moves ahead. Trust is what I need to make a choice/decision and carry it out. Trust is not a commodity that resides in the one I am trusting. If I trust someone to be responsive to me,it actually means to me that I need LESS trust to be able to reach a decision, whether to engage with this person or not.
    By showing trust, i.e. jumping over uncertainties, I build relationships with other people. The result of these actions is a trusting relationship, where the trust invested by me (and not the initial trustworthiness of the other: again, it is not a commodity) leads to less uncertainties (for me) in the next choices/decisions I may have to make in that relationship.

    I have made the part I found odd bold. What was I saying here: if I trust someone I need less trust?
    This morning under the shower I came up with this tentative explanation:
    I have defined trust as an action. By jumping over my uncertainties on the outcome of a decision I come to the decision. I trust my decision to work out ok.

    If this decision concerns a relationships with someone else, and if my decision works out, we normally say that this means the other can be trusted. However based on my definition the trust was in making the decision. The fact that it worked out actually gave me proof that next time for the same decision, the uncertainties might be less. And therefore my leap of faith might be smaller to come to the same decision again.

    So if we say we trust someone, this means that we recognize a consistent pattern of behaviour, and a certain level of predictability (reputation) in the other which is strong enough to reduce the uncertainties I may have in making choices/decisions with the other as counterpart. So I need to excersize less trust, because I can trust the other based on his track-record. Then a trusting relationship is not a relationship where the actions of both counterparts require high levels of trust (as an action) but a place where there is proof of these high levels in the past, actually resulting in less need of trust as an action in the here and now.

    Of course this will need frequent enough positive feedback, reaffirmation. This because we deal with estimates of uncertainties. If I betray a trusting relationship, what I actually do is saying to the other that the his/her uncertainty estimate based on my reputation is a miscalculation. Then the other has to trust enormously to be able to reinvest in a relationship: what he/she thought was a reliable certainty turned out to be a huge uncertainty. It is when this newly required leap of faith is too big that a relationship is abruptly terminated.

    Of course Gary responded to the above in kind, see his blog entry at Teledyn where he wonders how it is that none of us over on knowledgeboard met his challenge head-on, even though there are enough metrics to warrant such a discussion. Why is it that were only attempts to either prove him wrong, as I tried to do, or to just look away and avoid the whole issue of how trust is not just a cognitive thing but a physical sensation as well?

    The reason that non of us have reacted to Gary's neuro-physiological approach, now that I think about it, might stem from an intuitive (neurophysiological?) drive to block out anything that points to our more animal-like aspects. And pavlovian responses to other peoples e.g. subliminal messages is something we probably don't want to dwell on for long as it seems to undermine our basic perception of ourselves as free agents. Or maybe it is just because we are generally ill at ease with the intangible stuff that goes on in our heads. Maybe this would be something to explore further.

    Also, and this is something very different, I see a two-way approach in responding to what has been said in the threads on trust sofar.
    One group of comments takes the self as a starting point and then reflects on what I can do to enter into trusting relationships. This is also the point of reference I take. (although I'm pretty much the only one probably that takes trust as something that's independent from intrapersonal relationships). The other group takes the other as a starting point and then asks how can I be sure that he's not doublecrossing me, in other words how can I protect myself from untrustworthy elements. This to me seems the basic divide: how can I foster trust, vs/and how can I defend myself against misplacing trust. The first starts of from a generally trusting view of the world, the other from a generally distrusting view of the world. Thinking along while writing this, I have the intuitive feeling that this division might be the reason I responded to Gary's original comment with an attempt to persuade him to my view, or in other words to prove him wrong. If that's the case, than it's of course no wonder that it didn't work :)

    Thus far the articles from both John Moore, George Por and myself have concentrated on the question how to foster trust, as a person or a organisation. Anything on how to deal with willful distrustful behaviour by others has been left untouched. In my article, with hindsight, this was done on purpose, as I tried to explore what I can do pro-actively. The distrustful view of the world takes a more reactive stance, as it seems to me, and that is something I generally try to avoid, as it puts me on the receiving end of any potential stick almost automatically.

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    My first Blog-entry

    Hi there,

    In recent weeks I have come across several blogs with professional aims. Now I'm trying my hand at blogging myself.
    This even though I don't really know if this is added value for me or not.

    During the last couple of days I discussed blogs with David Gurteen, Lilia Efimova and Sebastien Paquet, who all have their own blogs.
    I asked them why they blog, and what it brings them. It turns out I have been blogging for years myself. Just not on the web!
    In a post to I describe how I've kept a diary for most of my life, have been taking notes during conversations and meetings for 14 years, and have been jotting down notes, phrases and singular thoughts. Now I will try and do the same on-line

    My blog will focus mainly on Knowledge Management (KM), but don't feel surprised if other stuff comes up as well.
    I have named my blog inTERdependent thoughts. Untill now my notetaking was purely a personal endeavour, to which others were not privy. These were independent thoughts. By publishing them here I entwine them with thoughts of others, and they thus become interdependent. The "ter" in italic marks the transition. The first interdependent thought in action is this blog. Thanks to the exchange with David and Lilia it has come into existence.

    Who am I? Well, for starters have a look at my profile over on
    Or simply take a look a the picture below, and wait for whatever will be published here in the future to form your own opinion.

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    Ton/Male/31-35. Lives in Netherlands/Overijssel/Enschede/Bothoven, speaks Dutch, English and German. Spends 80% of daytime online. Uses a Fast (128k-512k) connection. And likes knowledge management.
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    Netherlands, Overijssel, Enschede, Bothoven, Dutch, English and German, Ton, Male, 31-35, knowledge management.